![]() It reads and feels like it’s very specifically for the people reading it rather than simply some large, random audience. Well, one pretty important thing is that targeted content lands very differently. #emailnewsletters #emailmarketing #contentmarketing #contentcreation Click To Tweet Today's successful email newsletters are very targeted, and speak directly and exclusively to that target market. It’s not a spray and pray approach by any stretch of the imagination. ![]() They speak to a specific target market, and to that group alone. One thing that sets those and others apart is that many of them are incredibly targeted. In fact, there are many (like those mentioned above, for example) that are quite the opposite. Like we discussed just above, not all email newsletters are the dreadful things that many of us have encountered. PEOPLE WANT TO READ EMAIL NEWSLETTERS THAT ARE SUPER TARGETED Let’s take a look at what you can do to make your email newsletters fall into that category. While blindly blasting emails to the entire world might make marketers cover their mouths and cast side-eyed looks in your general direction, we’ve seen an uptick in the effectiveness of well-done email newsletters that people actually want to read. Ann Handley’s newsletter, Total ANNARCHY.Some fan favorites here at On The Mark Strategies (in addition to The Marked for Success Minute, to which we’re partial) include: And people reading your newsletters is a big deal, because when they read your email newsletters, you can begin and/or continue to establish your organization as a thought leader within your community and/or industry whose commentary, thoughts, and insights people will look forward to reading. But that doesn’t have to be the case, because as we’ll see shortly, there are secrets to writing email newsletters people want to read. Most of us have signed up for them for any number of reasons, just like most of us now click “mark as read” if not “delete” upon their arrival. Want to start a fight in a group of marketers? Ask them about the effectiveness of emails, and specifically, email newsletters.
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